BASF - The Chemical Company has introduced its new Master Builders Solutions brand in Australia as part of a phased global launch.
Representing a wide range of construction chemical solutions previously sold under multiple speciality brands, the single Master Builders Solutions brand adopts a new globally aligned product naming system to provide customers with more orientation and trust, and show BASF’s commitment to the construction industry.
The Master Builders Solutions brand embraces chemical solutions for new construction, maintenance, repair and renovation of buildings and infrastructure, including concrete admixtures, cement additives, chemical solutions for mining and tunnelling, waterproofing, concrete protection and repair products, grouts and high-performance flooring products.
Dr Tilman Krauch, President of BASF's Construction Chemicals division explains that ‘Master Builders Solutions’ embodies the company’s ability to collaborate across technologies and functions on a global scale, creating solutions geared to meet the individual construction challenges of their customers.
He adds that the one global brand draws on a number of successful speciality brands such as Master Builders, Glenium and Ucrete, and is based on more than a century of innovations for the construction industry.
Over 100 customers were invited to various launch celebrations at locations throughout Australia. Mark Volmer, Head of BASF’s Construction Chemicals Asia Pacific comments that the company looks forward to establishing even closer ties with their customers and partners, and develop solutions for their local construction challenges with Master Builders Solutions.