LED lighting solutions from Brightgreen have been adding an extra edge to retail environments across Australia, helping improve the customer experience and ultimately sales. Travis Trewarne from Trewarne Jewellers & Diamond Merchants shares his thoughts on how Brightgreen’s Tru-Colour lights have made all the difference in his store at Southland Shopping Centre.

“The Tru-Colour lights make the diamonds sparkle more than any other lights I have ever seen. They allow for a well cut diamond to perform to its full potential, displaying a neutral crystal colour and a spectacular scintillation of all seven colours of the rainbow,” said Trewarne.

Recently, the owners of the Hearts on Fire Diamond Company, which sells the finest cut diamond in 33 countries worldwide, visited the Southland Shopping Centre and commented on how incredible the diamonds looked under the Tru-Colour lights.

“The first thing they said when they walked in was ‘Wow, look how the diamonds sparkle in here!'” said Trewarne.

Featuring Tru-Colour technology, Brightgreen LEDs have been engineered to represent more colours on the visible spectrum, surpassing industry metrics for light quality, including in TM-30, CQS and the extended CRI scale.

Tru-Colour LEDs incorporate more colours, including an optimal balance of red and blue wavelengths, producing an overall sense of well-being and enhancing the appearance of interiors. LED lighting from Brightgreen makes interior colours and details appear more natural and lifelike.