Teknos has phased out the brand name GORI for a range of primers and fillers/ intermediates more than six years after acquiring the GORI Industry division. The rebranding exercise aims to streamline the primer and filler/ intermediate product assortment under the GORI brand.
Effective 2016, GORI primers have been renamed Teknos AQUAPRIMER, while GORI intermediates have received AQUAFILLER designations. Only the product names and ordering information are being changed with the products still available in the same quality and formula.
Since the acquisition of the GORI Industry division, the teams in research and development, sales and application technology have been merged. Teknos Product and Marketing Manager, Søren Juhl Hansen explained that they decided to use a single brand to streamline the product assortment. Hansen emphasised the fact that the tried-and-true GORI formulas would be retained and will be sold under the Teknos brand.