Smeg Australia recently hosted an event in Sydney to celebrate their stylish collection of appliances, Linear by Smeg in the presence of a group of retailers. Presented at La Port Deux, a new design-focused event space in Sydney’s inner city Waterloo, the new collection of Linear by Smeg appliances blends seamlessly with any modern kitchen design.
Linear by Smeg follows the popular minimalism trend with its luxurious mirror finish in three colourways – silver, white and black. From a design perspective, the collection stands out for its aesthetic precision, exacting attention to detail and seamlessly integrated ergonomics.
Smeg’s global CEO, Vittorio Bertazzoni says simplicity can sometimes be the hardest thing to achieve in design as it risks creating a bland product with no personality. However, Linear by Smeg is still instantly recognisable despite its simplicity.
The event also saw Smeg honouring the retailers who played an integral role in Linear’s success, by presenting them with a beautiful engraved crystal plaque in recognition and appreciation.