SI Retail was contracted by Super Retail Group to supply metal fittings for 10 new FCO (Fishing Camping Outdoors) stores in New Zealand.
SI Retail offers a comprehensive range of shopfitting supplies and also has the capability to custom create new fittings to suit specific requirements.
Standard SI Retail metal fittings included data stripping, garment racks, wall stripping and accessories, slotwall accessories, dump bins, shelving, ticket frames, catalogue stands, acrylic signage, shoe shelves, competition boxes and shopping baskets.
The custom created items supplied by SI Retail for the FCO stores included wire television stands, kayak stands, fishing rod holders, mannequins, metal gondolas, and certain display hooks.
Brendan Dales, SI Retail’s National Business Manager of Strategic Accounts explains that SI Retail was chosen due to its existing relationship with Super Retail Group, having worked together on fitting out their Super Cheap Auto, BCF and Ray’s Outdoors stores in Australia.
Super Retail Group was aware of the advantages of working with SI Retail including bulk buying, efficiencies in operational practices and competitive prices out of China.
Dales adds that SI Retail’s custom capabilities go well beyond metal fittings work thanks to the company’s access to an extensive range of manufacturers in China.
The entire process from the initial stages of quoting through to placing the order took around eight months. Once the pricing was approved, samples were made in China and signed off by the client at the factory. Before commencing the manufacturing, a forecast was implemented to ensure that SI Retail was able to meet the stores’ opening dates.
SI Retail also had to ensure that the custom fixtures and the SI standard lines were consolidated in the warehouse so that all stock could be distributed at once, eliminating any potential back orders.
The feedback from the stores has been positive while the remaining fitouts will continue for the rest of the year. The project also proves SI Retail’s capabilities in undertaking and executing similar projects with competitive pricing and timely delivery.