Identity Matters was recently approached by Bleasdale Vineyards to custom design and produce an entrance mat for the new cellar door at their winery. Established in 1850, Bleasdale Vineyards is a fifth-generation producer of premium wines, and located an hour south-east from Adelaide in the picturesque Langhorne Creek wine region.
The winery sought the custom made entrance mat to effectively trap and remove dirt and debris from shoes to protect the floors of the cellar. The customisation was required to reflect Bleasdale Vineyards’ history and well recognised brand name.
Identity Matters sent the winery a range of samples to determine the most functional surface as well as price options to suit their budget. The UltraGuard inlay mat was finalised as the most suitable for the application. A heavy duty entrance mat well suited to high foot traffic areas, the UltraGuard assures high quality, durability and stain resistance to keep floors clean and easy to maintain.
Identity Matters custom produces the entrance mat in Melbourne.