Brintons Carpets is celebrating 50 years of its iconic Bell Twist series of carpets this year.

The original palette of 10 colours has increased, over the last five decades, to a collection of 50 colours, including on-trend shades of greys, reds, blues and neutrals.

Two standout advertising campaigns for the Bell Twist series over the years include the Vivienne Westwood campaign of 1993 where she transformed the carpets into iconic dresses; and ‘The Most Luxurious Carpets in the World’ promotion of 2003 when renowned shoe designer Manolo Blahnik collaborated with Brintons.

Bell Twist’s unique depth and texture have always helped the carpet recover from the rigours of everyday life. The Bell Twist series is made using strong wool-rich yarn to create a permanent twist, making the carpet a practical choice for any interior.

Available from stock, Bell Twist carpets are perfect for quick-turnaround projects. Bell Twist colours are also available in Brintons Carpets’ patterned stocked collections, allowing the carpets to be paired with the boldest damasks, stripes, florals or plaids.