Australian design leader DesignByThem is entering the North American
market with a complete showcase of their furniture and accessories collection
at the upcoming International Contemporary Furniture Fair (ICFF) in
New York City in May 2015.
Highly popular in Australia, DesignByThem uses elements from the vibrant
Australian urban and natural landscape to create a collection featuring a palette
of vibrant colours, a mix of natural and industrial materials, and an emphasis
on refined details.
Director Sarah Gibson is confident that the American market will welcome
the Australian lifestyle as well as products that offer flexibility between the
indoor and outdoor environments as well as between commercial and residential
According to Gibson, all their products share the same design values such
as durability, sense of fun, timelessness and sustainability, adding that maintaining
these values in their collection promotes the flexibility between spaces.
The Butter Range of recycled plastic furniture is designed to be
waterproof and UV stable, and equally suitable for commercial outdoors or
residential indoors. Another example is the Partridge Range of solid timber
furniture, which is equally popular in offices and food courts as it is at the
Outdoor accessories in the DesignByThem collection are available in bold
colours and include dial hose hangers, which have been particularly popular
with online American customers since their launch in 2014.
DesignByThem will be partnering with retailers and agents in the lead-up
to ICFF in May.
Meet the DesignByThem team at ICFF exhibition at
the Jacob K. Javits Convention Center in Manhattan, May 16 - 19, Booth 0862.