Newly appointed exhibition director Lauren Ebbeck from Diversified Exhibitions said 2012 will mark a vibrant new stage for the 24-year-old event.

“We’ve made significant format changes aligned with industry and key stakeholder feedback. In response to this we made the date change a first priority” she explained

“Our new dates mean potential exhibitors and key decision makers who haven’t traditionally been able to make the event due to the Milan clash, can now participate” she said.

Ebbeck has also put together a new team of design-enthusiasts to manage production and operations. An advisory group will work alongside the team.

New initiatives include a Seminar Series, featuring local and international design thinkers, crafted by Office for Good Design.

Organisers say they will also reveal new features embracing the very best in product design, technology, and of course one-on-one interaction.

designEX 2012

WHEN: Monday 14 May — Wednesday 16 May 2012

WHERE: Sydney Convention & Exhibition Centre