Architectural firm Marchese + Partners has a new business ethos — one designed to combat the economic downturn. Its plan is to be “bold and confident” in the marketplace and to add value rather than cutting costs.

Under its new innovation initiative, Marchese + Partners is running workshops with sustainable design experts, builders and other industry professionals in order to broaden its view of the marketplace. “Internally we also hold innovation meetings,” said Adam Woods from the firm. Marchese + Parners has developed the view that 50 people’s input is stronger than four, Woods said, so it is involving all of its staff where possible.

The firm’s clients are happy to see it doing something positive about the economic conditions rather than “backed into a corner and whimpering” Woods said. “We’ve had a very, very positive reaction.”

This comes the same week that marketing heavyweight Euro RSCG’s head honcho told Architecture & Design that for architectural firms to successfully navigate the current economic climate they will need to give more value for money. “That means developing more value added services that may not cost them money, in the terms of real revenue, such as additional consulting,” Paul Bennett CEO said.